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February 8, 2007

On Feb. 6, domain registrar Go Daddy said that, although its commercial was rated as one of the least favorite during the Super Bowl, it has attracted new customers and seen record sales since the sporting event this past weekend.

On average, Go Daddy says that the day following the televised event, new customer signup rose 37 percent higher this year than with the 2006 SuperBowl.

"The visitors we attracted came to buy. We have always believed once a potential customer visits our site and has a chance to experience our outstanding customer service, great products and prices they will become customers for life," says Bob Parsons, CEO and founder of Go Daddy.

Parsons added "that's why we are the world's largest registrar with more than twice the domain names of our closest competitor. This is not about winning an Oscar, it's about growing a business."

According to Web usage monitor Akamai, traffic patterns did not reflect a big spike during the game like last year, but Go Daddy, realizing consumers would be likely to visit popular video Web sites, targeted online video and podcasting to help build the distribution of its Super Bowl ad.

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Source: The WHIR